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 What is Search Engine Optimization?

Search Engine Optimization, or SEO, is quite simply the technique of making your site appear more relevant and more prominent than any other in its field. Every hour of every day the major search engines scour the web, cataloguing its content and ranking that content in order of relevance. Search engine Optimization harnesses this by activity by predicting and analysing words and phrases that your customers are most likely to enter as search terms in engines such as Google. These search Optimization terms are then built seamlessly into the fabric of your site in positions that search engines are most likely to favour.

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